The Digital Marketing Market: A Comprehensive Analysis
According to recent study by MarkNtel Advisors the Global Digital Marketing Market valued at approximately USD 780 billion in 2023, is projected to witness a compound annual growth rate (CAGR) of around 11.1% between 2024-2030. Various factors, including market trends, size, forecasts, growth factors, challenges, and competitor assessments drive this growth.
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Digital Marketing Market Segmentation Analysis: 2024-2030
The Digital Marketing Market is segmented into:
By Digital Channel
- E-Mail Marketing – Market Size & Forecast 2019-2030F, USD Million
- Search Engine Optimization (SEO) – Market Size & Forecast 2019-2030F, USD Million
- Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
- Online Display Advertising – Market Size & Forecast 2019-2030F, USD Million
- Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
- Social Networking Market – Market Size & Forecast 2019-2030F, USD Million
- Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
- Viral Marketing – Market Size & Forecast 2019-2030F, USD Million
- Digital OOH Media – Market Size & Forecast 2019-2030F, USD Million
- Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
- Others (Content Marketing, Affiliate Marketing, etc.) – Market Size & Forecast 2019-2030F, USD Million
By End Users
- Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
- Automotive- Market Size & Forecast 2019-2030F, USD Million
- IT & Telecom – Market Size & Forecast 2019-2030F, USD Million
- Government- Market Size & Forecast 2019-2030F, USD Million
- Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
- Healthcare- Market Size & Forecast 2019-2030F, USD Million
- Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
- Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million
By Organization Size
- Small & Medium- Market Size & Forecast 2019-2030F, USD Million
- Large- Market Size & Forecast 2019-2030F, USD Million
and each segment is further divided into subdivisions, providing a detailed breakdown of the market dynamics.
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Global Digital Marketing Market Trend:
Increasing Inclination of End-User Industries Towards Influencer Marketing– Currently, there has been an upward trend in the usage of social media platforms by Gen Z & millennials. The individuals usually watch content such as parody videos, songs, and others delivered by their favorite influencers. For instance, in 2023, Khaby Lame was recognized as one of the leading influencers on social media platforms like TikTok & Instagram. By considering influencer marketing as a great strategic marketing process, the organizations are collaborating with these artists to promote the company’s latest products on their social media platforms so that the products catch the attention of millions of individuals who follow that particular influencer. Hence, the growing inclination of organizations toward online influencer marketing is amplifying the Global Digital Marketing Market.
Geographical Coverage of Global Digital Marketing Market
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
North America has captured a significant market share in the Global Digital Marketing Market, primarily due to high-level investments in the healthcare sector across countries like the US, Canada, and Mexico. North America has emerged as a prominent hub for Digital Marketing solutions, witnessing rapid growth over the historical period.
Top Leading key Players of Global Digital Marketing Market
- Cuker
- Disruptive Advertising
- Ignite Visibility
- Location 3Media
- PB & J Promotion LLC
- Split Reef LLC
- Thrive Internet Marketing Agency
- Top Spot Internet Marketing
- Web FX
- WebNet Creatives
- FoxyMoron
- Act-On Software, Inc.
- Active Campaign, Inc.
- Acquia, Inc.
- 9thCO, Inc.
- Others (GH Digital Media Pvt Ltd., NP Digital India, etc.)
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Common Queries
- What is the current trajectory of cost and profit estimations in the Digital Marketing Industry?
- How do factors like supply and consumption shape the landscape of the industry?
- In what ways do import and export considerations impact the dynamics of the Digital Marketing Industry?
- Which technological advancements are anticipated to shape the future of the Digital Marketing Market?
- Who are the noteworthy players highlighted in the Digital Marketing Market research report?
- What are the anticipated USD valuations and the CAGR for the forecasted years?
Who we Are?
MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, Saudi Arabia, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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